Word of Mouth Marketing: How Smart Companies Get People Talking Print

You can have amazing word of mouth. This fun, practical, hands-on guide will teach you how.

What sparks the irrepressible enthusiasm of Apple, IKEA, Harley-Davidson, Southwest, Zappos, and Patagonia fans? Why is everyone talking about a certain restaurant, car, band, or dry cleaner -- and why are other businesses and products ignored? Why do some products become huge successes without a penny of promotion -- and why do some multi-million-dollar advertising campaigns fail to get noticed?

In this book, word of mouth expert Andy Sernovitz will teach you exactly how you can create passionate, loyal fans that do your marketing for you, for free. We're going to get specific: where to start, what to do, and how to make it successful. You'll learn how to use word of mouth to become more profitable, how to spend less on marketing, and how to make your customers happier. You'll learn how to be that remarkable company people want to share with their friends.

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