Crossing the Chasm Print

By identifying the differences between "innovators" and "laggards" and everything in between, Geoffrey Moore creates a roadmap for how new markets develop.  While his book focuses on high tech, the lessons that he draws and the example he gives are applicable to every industry and business situation.

Best quote: "'Why me?' cries out the unsuccessful entrepreneur.  Or rather 'Why not me?' 'Why not us?' chorus his equally unsuccessful investors. 'Look at our product. Is it not as good--nay, better-than the product that beat us out?'... In fact, feature for feature, the less successful product is often arguably superior."



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