About Frontier Communications

Based in the United Arab Emirates and serving businesses around the Middle East, Frontier Communications FZ LLC delivers standardized, packaged as well as custom marketing services to enable marketers in the region achieve their strategic and tactical goals.

Whether your challenge is to generate leads, improve your brand awareness or to develop a messaging framework Frontier Communications will partner with you to jointly differentiate your offerings and ensure your campaigns deliver an unprecedented ROI.

If digital marketing or social media don’t figure in your marketing mix, then you know you need to talk to the experts who can help you find the right balance between traditional marketing and new media.

Among our customers we are proud to list leading organizations like IBM, American Express, Oracle and Dell, those leading companies cannot all be wrong. Join the winners, contact Frontier Communications now!

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About us
Recommended Reading
All Marketers are Liars PDF Print E-mail

Successful marketers don’t tell the truth. They don’t talk about features or even benefits. Instead, they tell a story. A story we want to believe.

This is a book about doing what consumers demand—painting vivid pictures that they choose to believe. Every organization—from nonprofits to car companies, from political campaigns to wine glass blowers—must understand that the rules have changed again.

In an economy where the richest have an infinite number of choices (and no time to make them), every organization is a marketer and all marketing is about telling stories.

 
Neuromarketing: Understanding the Buy Buttons in Your Customer’s Brain PDF Print E-mail

Now that it’s scientifically proven that we make our buying decisions using our primitive brain, this marketing book will help you put that knowledge to use and start writing better sales and marketing ads and copy. Renvoise and Morin cover big picture communication principles and tips on details as small as leaving a voice mail message.

In short, the marketing advice covered says to appeal to emotion, present information in a variety of media, be brief, tell stories and approach your marketing from a buyers point of view.

 
Landing Page Optimization PDF Print E-mail

How many leads or how money are you losing because of poor landing page conversion? In this comprehensive, step-by-step guide, you will learn how to dramatically improve the performance of your landing pages:

  • Identify mission critical parts of your website and their true economic value
  • Define important visitor classes and key conversion tasks
  • Gain insight into customer decision-making and make your page friction-free
  • Uncover problems with your page and decide which elements to test
  • Understand the power and limitations of common optimization approaches
  • Develop an action plan and get buy-in from all key players
  • Avoid common real-world pitfalls that can sabotage your test

Packed with case studies, practical strategies, a detailed review of the Google Website Optimizer tool, and a comprehensive companion website, this one-of-a-kind resource will help you make your landing pages more profitable.

 
The Descipline of Market Leaders PDF Print E-mail

Why is it that Casio can sell a calculator more cheaply than Kellogg’s can sell a box of corn flakes? Why can FedEx “absolutely, positively” deliver your package overnight but airlines have trouble keeping track of your bags? What does your company do better than anyone else? What unique value do you provide to your customers? How will you increase that value next year?

As customers’ demands for the highest quality products, best services, and lowest prices increase daily, the rules for market leadership are changing. Once powerful companies that haven’t gotten the message are faltering, while others, new and old, are thriving. In disarmingly simple and provocative terms, Treacy and Wiersema show what it takes to become a leader in your market, and stay there, in an ever more sophisticated and demanding world.

 
Keyword Intelligence PDF Print E-mail

A unique book on the art and science of keyword research

Keyword research can make or break a marketing campaign, an optimization strategy, and pay-per-click ad campaigns. Written by a keyword research expert, this essential resource drills home the importance of targeting the right keywords or phrases in order to get traffic from search engines and social media channels. Author Ron Jones imparts his wisdom and experience for determining which keywords will work based on a searcher's intent and he shows you how to research social, mobile, and video marketing tools that can ultimately become the foundation of a marketing campaign.

  • Boasts detailed how-to information from one of the world's leading keyword research experts
  • Helps you learn how to craft a successful keyword campaign and capture a coveted spot on the first page of a results page
  • Pares down the essential information you need to know to use available tools to get keyword suggestions, forecast web site traffic, perform competitive research, and analyze results
  • Walks you through how to best apply keywords to SEO and PPC campaigns as well as gain visibility with mobile marketing and integrate with traditional marketing efforts
  • Features case studies, examples, tutorials, tips, and previously undocumented techniques
Read more...
 
Permission Marketing PDF Print E-mail

The man Business Week calls "the ultimate entrepreneur for the Information Age" explains "Permission Marketing" -- the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it.
Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts a family dinner, traditional advertising is based on the hope of snatching our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works.

Instead of annoying potential customers by interrupting their most coveted commodity -- time -- Permission Marketing offers consumers incentives to accept advertising voluntarily. Now this Internet pioneer introduces a fundamentally different way of thinking about advertising products and services. By reaching out only to those individuals who have signaled an interest in learning more about a product, Permission Marketing enables companies to develop long-term relationships with customers, create trust, build brand awareness -- and greatly improve the chances of making a sale.

In his groundbreaking book, Godin describes the four tests of Permission Marketing:

Read more...
 
Marketing Outrageously PDF Print E-mail

Spoelstra offers another fine book on creative marketing strategies and motivation. His book, which shows how considering marketing problems "outrageously" but consistently can benefit an organization, is instructive in its marketing ideas and stories of triumph. President of the professional sports division of Mandalay Entertainment, Spoelstra has held positions or served as a consultant with several sports teams, including the Portland Trail Blazers, New Jersey Nets, and Dayton Dragons. Here he describes how in his own experience a lack of adequate funds for marketing and advertising goals led to his "outrageous" approach. In each of the 17 chapters, Spoelstra illustrates one of "ground rules" of marketing, claiming that, for instance, each company must differentiate itself and that budget constraints need not prevent a company from doing its best work.

His concerns for increasing revenue through marketing will be useful to professional marketers and students of marketing and equally applicable in many industries.

 
Guerrilla Marketing PDF Print E-mail

Easy and Inexpensive Strategies for Making Big Profits from Your Small Business

When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson’s philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including:

  • strategies for marketing on the Internet (explaining when and precisely how to use it)
  • tips for using new technology, such as podcasting and automated marketing
  • programs for targeting prospects and cultivating repeat and referral business
  • management lessons in the age of telecommuting and freelance employees

Guerrilla Marketing is the entrepreneur’s marketing refernce -- and the book every small-business owner should have on his or her shelf.


 

 
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Among Our Customers

amex
aptec
belkin
bmw
board
canon
citi
dell
ellucian
emc
gbm
hp
huawei
ibm
mahindra
mena
microsoft
mini
oracle
p2
qv
resemble
sap
unilever

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Our Services

End to End Email Campaigns
From concept development to campaign monitoring, and from graphic design to audience selection Frontier Communications is your email marketing partner in the Middle East.

 With a rich and highly categorized mailing list of more than 60,000 individuals you are assured to reach your target audience, from business executives to IT professionals and from finance managers to supply chain professionals.

 Sopported by a state of the art campaign tracking system and a speedy campaign execution process, Frontier Communications can turn around your requests quicklly and help you meet your demandiung work schedule. Join our growing list of satisfied blue chip customers and start deivering your messages to your target audience today.

Outbound Telemarketing

You need to follow up on your seminar registrations? Do you plan to qualify your precious leads before passing them to your sales team? Do you want to make sure all your channel partners are aware of your new channel promotion? You need telemarketing.

Frontier Communications can quickly set up and execute your telemarketing campaign in Arabic, English or French. Do not let your leads go cold, do not let your partners miss your channel promotions, do not run your seminar with empty seats, let Frontier Communications help you.

Online Communities

Unfortunately many marketers forget the most important fact about online communities; it is that people don’t want to talk about you, your brands, your products and your news. They really don’t care about you and your products. Rather, they want to talk about their interests, needs, challenges and desires, and connect with others who share similar interests.

If you are considering building and managing an online community, or if you would like to reach your target audience via one of our communities, consider Frontier Communications, after all we created and managed some of the Middle East’s most prominent online communities the community of progressive CIOs CIO2CIO as well as Driver2Driver the place for people who love cars and enjoy driving.

Campaign Concept Development

From initial consultation to implementation, we deliver high-level execution on all strategic planning and creative marketing projects. Our ability to link experts in design, marketing and technology gives you access to a resource capable of meeting all your business needs.

Our unique business model shortens the learning curve and allows us to get up to speed quickly with an understanding of the specific marketing needs and challenges facing clients. Clients benefit from working with senior level professionals that have in-depth expertise in their respective domains and the resources to accommodate a variety of changing needs and timeless without adding to overhead.

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