Neuromarketing: Understanding the Buy Buttons in Your Customer’s Brain Print

Now that it’s scientifically proven that we make our buying decisions using our primitive brain, this marketing book will help you put that knowledge to use and start writing better sales and marketing ads and copy. Renvoise and Morin cover big picture communication principles and tips on details as small as leaving a voice mail message.

In short, the marketing advice covered says to appeal to emotion, present information in a variety of media, be brief, tell stories and approach your marketing from a buyers point of view.

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