About Frontier Communications

Based in the United Arab Emirates and serving businesses around the Middle East, Frontier Communications FZ LLC delivers standardized, packaged as well as custom marketing services to enable marketers in the region achieve their strategic and tactical goals.

Whether your challenge is to generate leads, improve your brand awareness or to develop a messaging framework Frontier Communications will partner with you to jointly differentiate your offerings and ensure your campaigns deliver an unprecedented ROI.

If digital marketing or social media don’t figure in your marketing mix, then you know you need to talk to the experts who can help you find the right balance between traditional marketing and new media.

Among our customers we are proud to list leading organizations like IBM, American Express, Oracle and Dell, those leading companies cannot all be wrong. Join the winners, contact Frontier Communications now!

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About us
Recommended Reading
Crossing the Chasm PDF Print E-mail

By identifying the differences between "innovators" and "laggards" and everything in between, Geoffrey Moore creates a roadmap for how new markets develop.  While his book focuses on high tech, the lessons that he draws and the example he gives are applicable to every industry and business situation.

Best quote: "'Why me?' cries out the unsuccessful entrepreneur.  Or rather 'Why not me?' 'Why not us?' chorus his equally unsuccessful investors. 'Look at our product. Is it not as good--nay, better-than the product that beat us out?'... In fact, feature for feature, the less successful product is often arguably superior."

 
The Loyalty Effect: The Hidden Force Behind Growth, Profits, and Lasting Value PDF Print E-mail

Loyalty is by no means dead. In fact the principles of loyalty ...are alive and well at the heart of every company with an enduring record of high productivity, solid profits, and steady expansion. From "The Loyalty Effect". The business world seems to have given up on loyalty: many major corporations now lose - and have to replace - half their customers in five years, half their employees in four, and half their investors in less than one.Fred Reichheld's national bestseller "The Loyalty Effect" shows why companies that ignore these skyrocketing defections face a dismal future of low growth, weak profits, and shortened life expectancy. Reichheld demonstrates the power of loyalty-based management as a highly profitable alternative to the economics of perpetual churn. He makes a powerful economic case for loyalty - and takes you through the numbers to prove it. His startling conclusion: even a small improvement in customer retention can double profits in your company. "The Loyalty Effect" will change the way you think about loyalty, profits, and the nature of business. Fred Reichheld is a Director Emeritus of Bain and Company and a Bain Fellow. He is also the author of "Loyalty Rules!".

 
Key Performance Indicators: The 75+ Measures Every Manager Needs to Know PDF Print E-mail

Performance indicators are essential tools which will tell you if your business is on target or veering off course. Using the right indicators will help you deliver the right results.

Key Performance Indicators cuts straight to the 75 + KPIs that matter. It explains what key performance indicators are, gives you short overviews of each metric and describes how to use the measure effectively. There are worked examples throughout which will equip you with the skills to understand, assess and interpret the most important aspects of any business.

From net profit margin, to customer satisfaction through to brand equity, six sigma level and employee engagement the book gives you the manageable and essential key indicators.

Key Performance Indicators is an essential reference guide to these indispensable business evaluation tools. You can dip in and learn about each KPI as and when you need it or you can read the book as a whole to help complete your performance management framework, balanced scorecard and business intelligence strategy.

Covering the essential 75 financial and non-financial KPIs that every manager needs to know, the book includes a practical example of each indicator, tips on data collection, target setting and benchmarking, measurement frequency and risks. Key Performance Indicators includes:

  • Financial perspectives
  • Customer perspectives
  • Sales and marketing perspectives
  • Operational perspectives and supply chain perspectives
  • Employee perspective
  • Corporate social responsibility

 
Word of Mouth Marketing: How Smart Companies Get People Talking PDF Print E-mail

You can have amazing word of mouth. This fun, practical, hands-on guide will teach you how.

What sparks the irrepressible enthusiasm of Apple, IKEA, Harley-Davidson, Southwest, Zappos, and Patagonia fans? Why is everyone talking about a certain restaurant, car, band, or dry cleaner -- and why are other businesses and products ignored? Why do some products become huge successes without a penny of promotion -- and why do some multi-million-dollar advertising campaigns fail to get noticed?

In this book, word of mouth expert Andy Sernovitz will teach you exactly how you can create passionate, loyal fans that do your marketing for you, for free. We're going to get specific: where to start, what to do, and how to make it successful. You'll learn how to use word of mouth to become more profitable, how to spend less on marketing, and how to make your customers happier. You'll learn how to be that remarkable company people want to share with their friends.

 
The 22 Immutable Laws of Branding PDF Print E-mail

 

This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding

Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today's marketplace is to build your product or service into a brand—and provides the step-by-step instructions you need to do so.

The 22 Immutable Laws of Branding also tackles one of the most challenging marketing problems today: branding on the Web. The Rieses divulge the controversial and counterintuitive strategies and secrets that both small and large companies have used to establish internet brands. The 22 Immutable Laws of Branding is the essential primer on building a category-dominating, world-class brand.

 
Ogilvy on Advertising PDF Print E-mail

Half way through David Ogilvy’s book “Ogilvy on Advertising” you will find it hard to believe it was first published in 1983. Why? Most of Ogilvy’s advice and views still hold true today in 2012..

Chapter 7 titled “Wanted: a renaissance in print advertising” could well have been a modern day guide on best practice in blogging. His views on Headlines/Titles, the use of images and what type of copy works eerily mirror that of current guides on blogging.

Was he a true visionary? Have modern day “Social Media Guru’s” just repackaged his advice from print advertising and applied it to blogging?

 
Riches in Niches: How to Get Rich in Your Niche PDF Print E-mail

Finding a tight market niche where you and your business stand out is, by far, the most challenging aspect of marketing for most people. You may not have heard of Riches in Niches, but it’s the go-to book that marketing experts give their clients when the subject turns to how to find a profitable market niche.

Susan Friedman coins the terms “nichepreneur” and guides business owners through her GEL formula Friedmann’s proven technique that shows service professionals how to find the professional niche that makes the best use of their skills while yielding maximum profit.

 
Un Marketing, Stop Marketing, Start Engaging PDF Print E-mail

"UnMarketing" shows you how to unlearn the old ways and consistently attract and engage the right customers. You'll stop just pushing out your message and praying that it sticks somewhere. Potential and current customers want to be listened to, validated, and have a platform to be heard-especially online.

With "UnMarketing," you'll create such a relationship with your customers, and make yourself the logical choice for their needs.Shows how to create a mindset and systems to roll out a new, 21st century marketing approachMarketing expert Scott Stratten focuses on a Pull & Stay method (pulling your market towards you and staying/engaging with them, leading them to naturally choose you for their needs) rather than Push & PrayRedefines marketing as all points of engagement between a company and its customers, not just a single boxed-in activity

 
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Among Our Customers

amex
aptec
belkin
bmw
board
canon
citi
dell
ellucian
emc
gbm
hp
huawei
ibm
mahindra
mena
microsoft
mini
oracle
p2
qv
resemble
sap
unilever

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Our Services

End to End Email Campaigns
From concept development to campaign monitoring, and from graphic design to audience selection Frontier Communications is your email marketing partner in the Middle East.

 With a rich and highly categorized mailing list of more than 60,000 individuals you are assured to reach your target audience, from business executives to IT professionals and from finance managers to supply chain professionals.

 Sopported by a state of the art campaign tracking system and a speedy campaign execution process, Frontier Communications can turn around your requests quicklly and help you meet your demandiung work schedule. Join our growing list of satisfied blue chip customers and start deivering your messages to your target audience today.

Outbound Telemarketing

You need to follow up on your seminar registrations? Do you plan to qualify your precious leads before passing them to your sales team? Do you want to make sure all your channel partners are aware of your new channel promotion? You need telemarketing.

Frontier Communications can quickly set up and execute your telemarketing campaign in Arabic, English or French. Do not let your leads go cold, do not let your partners miss your channel promotions, do not run your seminar with empty seats, let Frontier Communications help you.

Online Communities

Unfortunately many marketers forget the most important fact about online communities; it is that people don’t want to talk about you, your brands, your products and your news. They really don’t care about you and your products. Rather, they want to talk about their interests, needs, challenges and desires, and connect with others who share similar interests.

If you are considering building and managing an online community, or if you would like to reach your target audience via one of our communities, consider Frontier Communications, after all we created and managed some of the Middle East’s most prominent online communities the community of progressive CIOs CIO2CIO as well as Driver2Driver the place for people who love cars and enjoy driving.

Campaign Concept Development

From initial consultation to implementation, we deliver high-level execution on all strategic planning and creative marketing projects. Our ability to link experts in design, marketing and technology gives you access to a resource capable of meeting all your business needs.

Our unique business model shortens the learning curve and allows us to get up to speed quickly with an understanding of the specific marketing needs and challenges facing clients. Clients benefit from working with senior level professionals that have in-depth expertise in their respective domains and the resources to accommodate a variety of changing needs and timeless without adding to overhead.

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