About Frontier Communications

Based in the United Arab Emirates and serving businesses around the Middle East, Frontier Communications FZ LLC delivers standardized, packaged as well as custom marketing services to enable marketers in the region achieve their strategic and tactical goals.

Whether your challenge is to generate leads, improve your brand awareness or to develop a messaging framework Frontier Communications will partner with you to jointly differentiate your offerings and ensure your campaigns deliver an unprecedented ROI.

If digital marketing or social media don’t figure in your marketing mix, then you know you need to talk to the experts who can help you find the right balance between traditional marketing and new media.

Among our customers we are proud to list leading organizations like IBM, American Express, Oracle and Dell, those leading companies cannot all be wrong. Join the winners, contact Frontier Communications now!

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About us
The Big Data Content Marketing Closed Loop PDF Print E-mail
Sunday, 25 May 2014 08:38

Marketing departments have become engulfed by a rising tide of data like social networking, and mobile interactions in addition to loads of structured customer information in their CRM systems and unstructured email interactions. Gartner says marketing departments are drowning in technologies because of the lack of coherent policies to manage them.

As a result, the research company predicts that 33% of Fortune 100 companies will face an “information crisis” within the next three years. "There's an overall lack of maturity when it comes to governing information as an enterprise asset," says Gartner VP Andrew White. "It's likely that a number of organizations--unable to organize themselves effectively for 2020, unwilling to focus on capabilities rather than tools, and not ready to revise their information strategy-- will suffer the consequences.”

Gartner explains that by “manage,” it means managing information for business advantage as opposed to merely storing and maintaining data. Its prescription for corporate business leaders is to set up enterprise information management (EIM) functions to identify what information is vital to a company's success and what isn't. Gartner analysts approximate that, currently, more than three quarters of individual information management initiatives within the average organization are isolated from each other. Gartner proposes a three-step approach for companies looking to avoid a data management crisis:

 

  • Identify the crucial business outcomes that need improvement or are being influenced by poor information management
  • Determine the business processes and leaders most affected by those outcomes and study their cases to start setting priorities for an EIM effort
  • Adopt a program management approach for EIM to identify work efforts, resource commitments, stakeholder expectations, and success metrics

 

According to Gartner Vice President, “In a digital economy, information is becoming the competitive asset to drive business advantage, and it’s the critical connection that links the value chain of organizations.” This puts Marketing in the driver’s seat for helping the business get ahead with strategic customer insights.

In another recent released report , Mass Relevance reports that Chief Marketing Officers are shifting their budgets to content marketing. Some of the key findings are:

 

  • 95% of CMOs report that content marketing is important to their business
  • 87% say that social media is an effective medium for delivering real-time content
  • 66% of CMOs expect a positive ROI from their content marketing efforts

 

According to the report, CMOs “are committed to investing in and exploring content marketing this year, and measuring the impact from doing so.”

But many analysts agree that most marketers or marketing departments aren’t ready for content Marketing. “Brands need to think and act like publishers,” said Michael Brenner, VP of marketing and content strategy at SAP. “That means creating content their audience wants. But also finding a way to drive conversions and business outcomes.”

Publishers understand four pillars of content creation that brands still wrestle with: They know what interests their audience, the power of images, how to operate a newsroom, and how to move quickly. The key here is process. Having an editorial calendar of topics to cover or curate is important. This lets you align the content you create with the broader message you’re trying to impart to your customers. For example, GE’s popular Tumblr “Txchnologist” produces and promotes content around topics of interest to its readers: renewable energy, computing, science and transportation.

Aside from acting as a publisher with a customer or rather a reader-centric mindset, brands need data and insights in order to create effective content. This includes social listening, data integration and reporting that defines where customers are consuming content, which content works and what topics are interesting to your customers.

 

And this is how the looming information crisis leads us right back to content marketing!



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Among Our Customers

amex
aptec
belkin
bmw
board
canon
citi
dell
ellucian
emc
gbm
hp
huawei
ibm
mahindra
mena
microsoft
mini
oracle
p2
qv
resemble
sap
unilever

Our Services

End to End Email Campaigns
From concept development to campaign monitoring, and from graphic design to audience selection Frontier Communications is your email marketing partner in the Middle East.

 With a rich and highly categorized mailing list of more than 60,000 individuals you are assured to reach your target audience, from business executives to IT professionals and from finance managers to supply chain professionals.

 Sopported by a state of the art campaign tracking system and a speedy campaign execution process, Frontier Communications can turn around your requests quicklly and help you meet your demandiung work schedule. Join our growing list of satisfied blue chip customers and start deivering your messages to your target audience today.

Outbound Telemarketing

You need to follow up on your seminar registrations? Do you plan to qualify your precious leads before passing them to your sales team? Do you want to make sure all your channel partners are aware of your new channel promotion? You need telemarketing.

Frontier Communications can quickly set up and execute your telemarketing campaign in Arabic, English or French. Do not let your leads go cold, do not let your partners miss your channel promotions, do not run your seminar with empty seats, let Frontier Communications help you.

Online Communities

Unfortunately many marketers forget the most important fact about online communities; it is that people don’t want to talk about you, your brands, your products and your news. They really don’t care about you and your products. Rather, they want to talk about their interests, needs, challenges and desires, and connect with others who share similar interests.

If you are considering building and managing an online community, or if you would like to reach your target audience via one of our communities, consider Frontier Communications, after all we created and managed some of the Middle East’s most prominent online communities the community of progressive CIOs CIO2CIO as well as Driver2Driver the place for people who love cars and enjoy driving.

Campaign Concept Development

From initial consultation to implementation, we deliver high-level execution on all strategic planning and creative marketing projects. Our ability to link experts in design, marketing and technology gives you access to a resource capable of meeting all your business needs.

Our unique business model shortens the learning curve and allows us to get up to speed quickly with an understanding of the specific marketing needs and challenges facing clients. Clients benefit from working with senior level professionals that have in-depth expertise in their respective domains and the resources to accommodate a variety of changing needs and timeless without adding to overhead.

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