About Frontier Communications

Based in the United Arab Emirates and serving businesses around the Middle East, Frontier Communications FZ LLC delivers standardized, packaged as well as custom marketing services to enable marketers in the region achieve their strategic and tactical goals.

Whether your challenge is to generate leads, improve your brand awareness or to develop a messaging framework Frontier Communications will partner with you to jointly differentiate your offerings and ensure your campaigns deliver an unprecedented ROI.

If digital marketing or social media don’t figure in your marketing mix, then you know you need to talk to the experts who can help you find the right balance between traditional marketing and new media.

Among our customers we are proud to list leading organizations like IBM, American Express, Oracle and Dell, those leading companies cannot all be wrong. Join the winners, contact Frontier Communications now!

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Welcome to Frontier Communications
Crossing the Chasm PDF Print E-mail

By identifying the differences between "innovators" and "laggards" and everything in between, Geoffrey Moore creates a roadmap for how new markets develop.  While his book focuses on high tech, the lessons that he draws and the example he gives are applicable to every industry and business situation.

Best quote: "'Why me?' cries out the unsuccessful entrepreneur.  Or rather 'Why not me?' 'Why not us?' chorus his equally unsuccessful investors. 'Look at our product. Is it not as good--nay, better-than the product that beat us out?'... In fact, feature for feature, the less successful product is often arguably superior."

 
The Big Data Content Marketing Closed Loop PDF Print E-mail

Marketing departments have become engulfed by a rising tide of data like social networking, and mobile interactions in addition to loads of structured customer information in their CRM systems and unstructured email interactions. Gartner says marketing departments are drowning in technologies because of the lack of coherent policies to manage them.

As a result, the research company predicts that 33% of Fortune 100 companies will face an “information crisis” within the next three years. "There's an overall lack of maturity when it comes to governing information as an enterprise asset," says Gartner VP Andrew White. "It's likely that a number of organizations--unable to organize themselves effectively for 2020, unwilling to focus on capabilities rather than tools, and not ready to revise their information strategy-- will suffer the consequences.”

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Is Marketing Really Dead? PDF Print E-mail

This article was authored by Bill Lee and appeared on HBR blog on August 9, 2012 under the tile “Marketing is Dea”. Frontier Communications is publishing the article as is but we do not necessarily agree with each and every statement in the article.

Traditional marketing — including advertising, public relations, branding and corporate communications — is dead. Many people in traditional marketing roles and organizations may not realize they’re operating within a dead paradigm. But they are. The evidence is clear.

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The CMO-CIO Disconnect PDF Print E-mail

It is no exaggeration to say that every business is a digital business. Technology, along with data, analytics and design, underpins and shapes the entire customer experience. Information technology is not only pervasive; it is fast becoming a primary driver of market differentiation, business growth and profitability.

As a result, chief marketing officers (CMOs) and chief information officers (CIOs) must work more closely together than ever before. For CMOs, consumers’ expectations for relevant experiences are having the longestterm impact on marketing strategy, according to recent Accenture research.1 For CIOs, technology is finally able to deliver relevance at scale and treat buyers like individuals, thanks to data analytics, integrated marketing platforms and multichannel delivery systems.

Download the full report

 
Word of Mouth Marketing: How Smart Companies Get People Talking PDF Print E-mail

You can have amazing word of mouth. This fun, practical, hands-on guide will teach you how.

What sparks the irrepressible enthusiasm of Apple, IKEA, Harley-Davidson, Southwest, Zappos, and Patagonia fans? Why is everyone talking about a certain restaurant, car, band, or dry cleaner -- and why are other businesses and products ignored? Why do some products become huge successes without a penny of promotion -- and why do some multi-million-dollar advertising campaigns fail to get noticed?

In this book, word of mouth expert Andy Sernovitz will teach you exactly how you can create passionate, loyal fans that do your marketing for you, for free. We're going to get specific: where to start, what to do, and how to make it successful. You'll learn how to use word of mouth to become more profitable, how to spend less on marketing, and how to make your customers happier. You'll learn how to be that remarkable company people want to share with their friends.

 
The 4M Formula for B2B Marketing PDF Print E-mail

Organizations don’t read, write, fall in love with a product, buy or sell anything – People do. So however you look at your marketing efforts you are talking to people, people within organizations, people that acquire an interest in your products, suggest, recommend or decide to buy or not to buy.

If we accept this simple truth then it is relatively easy for me to convince you that regardless of you vertical industry, product or service being marketed, price point, or length of the sales cycle, the basic formula should be the same. The four multiples formula:

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Should Groupon be Part of your Marketing Mix? PDF Print E-mail

Thousands of businesses have run deals through Groupon to attract new custom. Should you consider Groupon as part of your marketing mix? Some will say that Groupon is more of a channel player than a marketing vehicle. I see it as both.

Groupon (derived from "group coupon") is a deal-of-the-day website that features discounted vouchers usable at local or national companies. Groupon was launched in November 2008. By October 2010 the company served more than 150 markets in North America and 100 markets in Europe, the Middle East, Asia and South America and had 35 million registered users.

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Landing Pages and the Dreaded Back Button PDF Print E-mail

If your company is operating or planning to build some landing pages on your website it is very important to understand what they are, as well as the elements that go into creating an effective landing page. Why is this important, because many digital marketing pages tend to break at the landing page, the customer arrives and then instantly hit the back button on their browsers.


At its core a landing page is simply a single web page that inspires your customers to take the next step, it also contains or links to a form where the customer can sign up for the call to action. While seemingly simple, many companies are not properly implementing their pages.

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Among Our Customers

amex
aptec
belkin
bmw
board
canon
citi
dell
ellucian
emc
gbm
hp
huawei
ibm
mahindra
mena
microsoft
mini
oracle
p2
qv
resemble
sap
unilever

Our Services

End to End Email Campaigns
From concept development to campaign monitoring, and from graphic design to audience selection Frontier Communications is your email marketing partner in the Middle East.

 With a rich and highly categorized mailing list of more than 60,000 individuals you are assured to reach your target audience, from business executives to IT professionals and from finance managers to supply chain professionals.

 Sopported by a state of the art campaign tracking system and a speedy campaign execution process, Frontier Communications can turn around your requests quicklly and help you meet your demandiung work schedule. Join our growing list of satisfied blue chip customers and start deivering your messages to your target audience today.

Outbound Telemarketing

You need to follow up on your seminar registrations? Do you plan to qualify your precious leads before passing them to your sales team? Do you want to make sure all your channel partners are aware of your new channel promotion? You need telemarketing.

Frontier Communications can quickly set up and execute your telemarketing campaign in Arabic, English or French. Do not let your leads go cold, do not let your partners miss your channel promotions, do not run your seminar with empty seats, let Frontier Communications help you.

Online Communities

Unfortunately many marketers forget the most important fact about online communities; it is that people don’t want to talk about you, your brands, your products and your news. They really don’t care about you and your products. Rather, they want to talk about their interests, needs, challenges and desires, and connect with others who share similar interests.

If you are considering building and managing an online community, or if you would like to reach your target audience via one of our communities, consider Frontier Communications, after all we created and managed some of the Middle East’s most prominent online communities the community of progressive CIOs CIO2CIO as well as Driver2Driver the place for people who love cars and enjoy driving.

Campaign Concept Development

From initial consultation to implementation, we deliver high-level execution on all strategic planning and creative marketing projects. Our ability to link experts in design, marketing and technology gives you access to a resource capable of meeting all your business needs.

Our unique business model shortens the learning curve and allows us to get up to speed quickly with an understanding of the specific marketing needs and challenges facing clients. Clients benefit from working with senior level professionals that have in-depth expertise in their respective domains and the resources to accommodate a variety of changing needs and timeless without adding to overhead.

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